Is the first Tuesday of October marked as a special date on your calendar? If not, the significance around social channels will alert you to this hashtag. The second Tuesday in October is #CXDay, and according to Annette Franz (@CXJourney on Twitter), “It’s a celebration of customer experience professionals, those folks who work tirelessly to design and deliver a great customer experience to their customers. The day is meant to continue to raise awareness of the importance of the customer experience.”
My grad school studies were in marketing, so while my professional focus may not be customer service or marketing, I am able to clearly see the alignment between the marketing and technology functions within a business. First, who are the IT Department’s customers? While we often don’t think about this, we in the IT world serve employees within other internal departments: Human Resources, Finance, Research and Development, Manufacturing, Marketing/PR, Sales, Customer Service, Legal, etc. On the other side of the coin, we also serve customers by maintaining the hardware and software to bring products or services to external customers since we maintain the web servers, websites, and networks that support them. So, when you think about it, we really are a piece of the pie that delivers service.
As a midsize business, how will you celebrate Customer Experience Day? Will you send your customers an email thanking them for their business? Will you send them a discount on a future purchase of your product or service? Will you hold a party or some other big function to recognize and thank your customers? Or, will you give your employees movie tickets or cash bonuses?
Since it gets harder and harder to stand apart from the competition, use Customer Experience Day as a way to stand out. Integrate security into your celebration and let your customers know that their data protection is just as important to YOU as it is to THEM.
To see how you can participate in #CXDay, click here:
Image Credit: Stuart Miles via FreeDigitalPhotos.net
This post was brought to you by IBM for Midsize Business and opinions are my own. To read more on this topic, visit IBM’s Midsize Insider. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.