Like many businesses, you probably maintain Facebook, Twitter, YouTube, and LinkedIn accounts to promote your product or service. If your leadership and IT teams listen to your marketing and PR teams, these social sites link back to your main website. And like many others, you may refresh your website on a regular basis.
The Walt Disney Company goes one step further and provides an Internet Safety page. This company’s page helps parents teach children about Internet safety and cyberbullying. While this may not be appropriate for all businesses, it is a clear demonstration as to how this business knows its audience.
Some companies with significant brand assets also provide copyright policies. One company is LinkedIn.
Pinterest calls its agreement an “Acceptable Use Policy,” but since photos and images appear on the site, Pinterest wants the content to make users feel “safe and comfortable.”
Since few users or visitors take the time to read the policies on websites, it’s the responsibility of the website owner (whether that is translated to mean CEO, marketing, IT, HR, etc.) to create a user-friendly page so that the policy is read – and not just a few lines, but the entire policy.
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Image Credit: Stuart Miles via FreeDigitalPhotos.net
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.